Andrea Percival

name Andrea Percival is managing director of Maxa Technologies. Andrea’s career with Maxa Technologies started in the early 1990’s as marketing manager, where she was extensively involved in the successful positioning of DH Technology, (acquired by Axiohm in 1997), as a major player in the European Bar Code Printing sector .She was promoted to the position of general manager in 1998, where she oversaw the Company’s rationalisation into an efficient, compact organisation focusing on customer service, service and repair, and technical support. In 2001 Andrea also became a vice president for ATSI (Axiohm Transaction Solutions Inc).

In 2003, Andrea, together with Steve Berry (vice president of EMEA Sales for ATSI), successfully secured a management buy-out of Maxa Technologies.

Since the management buy-out Maxa Technologies has positioned itself as a major distributor of products for the POS, Auto ID and Mobile sectors within the UK, Europe, Middle East and Africa. The brand ‘Maxatec’ has become synonymous with value added services and good quality products. Recent developments have included the brand Maxa Solutions, providing bespoke solutions to very specific vertical markets, and a joint venture with SDP Belgium delivering a labelling, kiosk and EPOS solution to the garden centre and nursery sector.

Prior to joining Maxa Technologies, Andrea worked in several industries, including the industrial valve sector with German company Gebr. Mueller. In her role as distribution manager at Mueller, she was responsible for the successful expansion of the distribution network within the UK. Subsequent positions included commercial manager for SED Valves and marketing manager for a European construction company.

Andrea holds a CIM PG Diploma in Marketing and is a member of the Chartered Institute of Marketing.

Computer Hardware

IT services provider enables in-cab receipt and invoice printing with its Advantage LX barcode print

21st January 2010
Today, specialist IT provider Maxatec announces that TouchStar technologies has selected its Advantage LX barcode printer product for their TouchPC range of mobile IT systems, provided to the fuel distribution, transport, retail and manufacturing industri... Read >
Computer Hardware

New modern POS solution at ancient castle

10th March 2009
A new modern POS solution in the ticket office of a castle in Denmark has resulted in a higher level of efficiency, more visitors and a far better customer experience. Behind the thick castle walls and gorgeous park lies hard work, coordination and modern... Read >
Computer Hardware

Label Convertor finds Perfect Labelling Solution

10th March 2009
A midsize label convertor shipping orders to 300 or 400 separate addresses every day wanted to eliminate a "sneaker-net" and improve their customer service with a label printer. In the past, customer service representatives would take an order, print t... Read >
Computer Hardware

Mobile Payment System for Electricity Supplier

22nd January 2009
Meter reading in the Philippines A portable thermal receipt printer was used to solve a difficult problem by an electricity company that supplies electricity to an area six hours north of Manila, Philippines. The mountainous terrain, lack of a modern roa... Read >
Computer Hardware

Air Cargo and Baggage POS Labelling Systems Required for Airport

17th January 2009
Some time ago, a cargo plane crashed in Los Angeles. The cause of the crash, it was quickly discovered, was due to a series of miscalculations concerning the weight of the baggage loaded on the plane. The load was unbalanced and the plane could not take o... Read >
Computer Hardware

Fast Food Business Flows Faster with New POS Workstation

15th December 2008
A new Epos system has been installed at a fast food company, giving a 65% return on direct mailing. The Coatbridge-based fast food company wanted to achieve shorter working hours and higher turnover, and realised it was essential to add home delivery t... Read >
Computer Hardware

Epos and paintballing - More than just Point of Sale

02nd December 2008
Running round fields and spraying people with paint - who would think that this type of business would need an EPOS system? Well, one large and well established paintball business recognised the need very early on. Emerging technologies have always pla... Read >
Computer Hardware

Installation of Latest Back Office Software and POS Hardware System Gives Retailer’s Stock More Vi

01st December 2008
A linen retailer based predominantly in the north of England carries stock of over 6,000 different product lines and operates from over 30 stores throughout the north of the country. The business sources its products from all over the world and due to its... Read >
Computer Hardware

Japanese Restaurant Chain Add PoS Systems With Integrated Touch Screen Terminals.

24th November 2008
A retail systems specialist has supplied a chain of five Japanese restaurants in the London area with their system using traditional PCs and separate touch screens to operate delivery and takeaway order processing at all its restaurants. The system provid... Read >
Computer Hardware

RFID Markets Part III

05th November 2008
Continuing on from Part II, we talk about some of the vertical markets in which RFID can be utilised. The Economic Sectors It is believed that the fastest growing top three economic sectors in order of importance will be: retail services, health car... Read >
Computer Hardware

RFID and the supply chain Part 2

21st October 2008
Markets The RFID market is currently in a state of increased activity and heightened interest triggered by various regulatory and customer mandates, necessitated by the need for increased supply chain visibility and security. Visibility is the founda... Read >
Computer Hardware

An Example of the Benefits of Epos

13th October 2008
Recently a fast food home delivery service, installed an EPoS system and within a few weeks deliveries had trebled purely down to the control that the system allowed. The benefits of the system are many; caller recognition - customer details appear ins... Read >
Computer Hardware

RFID and the Supply Chain (part 1)

06th October 2008
The management of supply chains is constantly developing due to momentous changes such as the Internet, E-commerce and the globalisation of supply chains. Its success often relies on rapid, accurate and efficient handling of data. The trend towards lean a... Read >
Sales and Marketing

A Distributor Quandary: Brand or no Brand?

15th August 2008
In most markets, customers and suppliers look to branded products because it seems safer and easier to deal with something that is recognised and therefore less of a gamble. It could be considered non-conformist but our strategy is not to have leading ... Read >